"This Post is Sponsored": How Does Sponsorship Disclosure Affect Consumer Engagement with Social Media Influencers?
Zhang QiangPanpan WangJ. Leon ZhaoPublished in: ICIS (2020)
Keyphrases
- social media
- viral marketing
- social networks
- information diffusion
- learning environment
- online consumer
- social influence
- user generated content
- social networking
- search advertising
- user engagement
- information loss
- statistical databases
- privacy preserving data publishing
- purchase behavior
- social capital
- social media platforms
- social interaction
- online communities
- big data
- data protection
- twitter users
- consumer behavior
- confidential information
- topic specific
- online social networks
- user perceptions
- social media data
- online shopping
- private information