Augmented Reality: Does It Encourage Customer Loyalty?
Aboli LeleNorman ShawPublished in: HCI (22) (2021)
Keyphrases
- augmented reality
- customer loyalty
- service quality
- customer satisfaction
- potential customers
- virtual reality
- data mining
- virtual objects
- human computer interaction
- marketing strategies
- mixed reality
- real environment
- real scenes
- user interface
- head mounted display
- decision making
- tangible interaction
- real time
- live video
- business decisions
- computer generated imagery
- computer vision
- camera tracking
- relational databases
- eye tracking
- virtual environment