How Do the Internet Buyers' Decisions Be Affected? - An Experimental Study of Risky Choice Framing Effect.

Chin-Shan Wu Fei-Fei Cheng Hsin-Hui Lin

Published in: PACIS (2004)

Keyphrases

decision making
purchase decision
electronic commerce
decision makers
decision process
transaction costs
internet technology
world wide web
negative impact
internet auctions
web services
design decisions
world wide
decision model
online advertising
key factors
making decisions
data sets