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Enhancing customer brand experience and loyalty through enterprise microblogs: Empirical evidence from a communication framework perspective.

Jun YangRui ZhengLing ZhaoSumeet Gupta
Published in: Inf. Technol. People (2017)
Keyphrases
  • empirical evidence
  • information systems
  • probabilistic model
  • knowledge management
  • enterprise architecture
  • games based learning