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Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective.
Yingying Hu
Ling Zhao
Xin (Robert) Luo
Sumeet Gupta
Xiuhong He
Published in:
Internet Res. (2021)
Keyphrases
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mobile applications
mobile devices
mobile phone
m learning
wide variety
smart phones
mobile environments
user experience
multiple perspectives
mobile users
mobile technologies
mobile services
real world
viewpoint
wide range
context aware
case study