Bewertung on Wissensmanagementsprojekten nach dem Vorbild der Bewertung von EDV, Marketing und Personalwesen.
Frank FarnschläderRaymond BimazubuteUlrich PfeifferHerbert StoyanPublished in: Wissensmanagement (2003)
Keyphrases
- digital elevation models
- data mining
- terrain modeling
- motion imagery
- consumer behavior
- social media
- decision making
- website
- long term
- customer relationship management
- digital elevation
- marketing strategies
- predictive modeling
- database marketing
- target audience
- telecommunications industry
- gps data
- viral marketing
- search engine marketing
- potential customers
- data mining technology
- information systems
- mobile advertising
- genetic algorithm