Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves.

Sun Joo (Grace) Ahn Joe Phua Yan Shan

Published in: Comput. Hum. Behav. (2017)

Keyphrases

physical space
virtual environment
virtual space
virtual reality
augmented reality
digital museum
digital content
image processing
virtual world
digital media
physical environment
smart objects
databases
neural network
decision making
physical world