Impact of Immersive Interface Design on Consumer Perceptions during Online Product Presentation.
Pratik TarafdarAlvin Chung Man LeungWei Thoo YueIndranil BosePublished in: ICIS (2019)
Keyphrases
- interface design
- human computer interaction
- purchase intention
- online shopping
- online stores
- user interface
- product quality
- online retailers
- information seeking
- online learning
- advisory systems
- user experience
- pricing strategies
- user centered
- internet shopping
- learning environment
- information management
- database systems
- web users
- multimedia
- learning tools
- end users
- website