Login / Signup
The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan.
Shu-Hui Chuang
Hong-Nan Lin
Published in:
Int. J. Inf. Manag. (2013)
Keyphrases
</>
empirical evidence
customer relationship management
customer satisfaction
information quality
electronic commerce
marketing strategies
customer segmentation
customer behavior
customer service
service quality
factors affecting
call center
customer data