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Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content.

Jean-Claude UsunierNicolas RoulinBjörn Sven Ivens
Published in: Int. J. Electron. Commer. (2009)
Keyphrases
  • website
  • case study
  • web pages
  • statistically significant
  • web content
  • individual differences
  • centered design
  • information technology
  • user experience