Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model.

Chunmei Gan Chee-Wee Tan

Published in: PACIS (2017)

Keyphrases

social media
probabilistic model
experimental data
computational model
data sets
input data
simulation model
similarity measure
objective function
theoretical analysis
mathematical model
prediction model
theoretical framework
wireless networks
parameter estimation
website
genetic algorithm