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Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method.
Stuart J. Barnes
Jan Mattsson
Published in:
Int. J. Online Mark. (2011)
Keyphrases
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virtual world
high precision
objective function
experimental evaluation
data sets
probabilistic model
high accuracy
virtual environment
image segmentation
preprocessing
pairwise
computational cost
support vector machine
support vector machine svm
segmentation algorithm
synthetic data