Style in the Age of Instagram: Predicting Success within the Fashion Industry using Social Media.
Jaehyuk ParkGiovanni Luca CiampagliaEmilio FerraraPublished in: CoRR (2015)
Keyphrases
- social media
- consumer products
- social networks
- case study
- social media data
- user generated content
- world wide
- big data
- social networking
- social media sites
- search engine marketing
- social media platforms
- online marketing
- online social networks
- united states
- artificial intelligence
- public opinion
- success factors
- supply chain
- fastest growing
- real world events
- information systems