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Strategic introduction of the marketplace channel under spillovers from online to offline sales.

Yingchen YanRuiqing ZhaoZhibing Liu
Published in: Eur. J. Oper. Res. (2018)
Keyphrases
  • real time
  • online learning
  • multi channel
  • decision making
  • case study
  • knowledge management
  • channel coding
  • data sets
  • website
  • fading channels