Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk.
Chao-Min ChiuEric T. G. WangYu-Hui FangHsin-Yi HuangPublished in: Inf. Syst. J. (2014)
Keyphrases
- perceived risk
- marketing strategies
- internet shopping
- customer satisfaction
- potential customers
- internet banking
- online banking
- perceived usefulness
- electronic commerce
- purchasing behavior
- service quality
- online shopping
- product information
- discriminant analysis
- negative impact
- theory of planned behavior
- service providers