How Positive Informational Social Influence Affects Consumers' Decision of Internet Shopping?
Matthew K. O. LeeChristy M. K. CheungChoon-Ling SiaKai H. LimPublished in: HICSS (2006)
Keyphrases
- social influence
- internet shopping
- social interaction
- social networks
- factors influencing
- decision making
- social relationships
- service quality
- online communities
- online social
- network structure
- social psychology
- user preferences
- customer satisfaction
- social relations
- data analysis
- technology adoption
- influence propagation
- electronic commerce