Feedback Control-Based Publisher Revenue Maximization in Online Advertising.
Niklas KarlssonPublished in: IEEE Control. Syst. Lett. (2022)
Keyphrases
- feedback control
- online advertising
- sponsored search
- display advertising
- closed loop
- contextual advertising
- optimal control
- budget constraints
- user behavior
- adaptive control
- open loop
- click through rate
- autonomous control
- behavioral targeting
- advertising campaigns
- networked control systems
- user experience
- feedback controller
- click prediction
- objective function
- linear time invariant
- dynamic environments
- mobile robot
- dynamic programming
- control system
- expert systems