How does social support promote consumers' engagement in the social commerce community? The mediating effect of consumer involvement.
Yani WangJun WangTang YaoMing LiXiaorui WangPublished in: Inf. Process. Manag. (2020)
Keyphrases
- social support
- virtual communities
- purchase intention
- online consumer reviews
- online reviews
- computer mediated
- questionnaire survey
- older adults
- computer mediated communication
- social capital
- instant messaging
- social commerce
- quantitative and qualitative
- virtual world
- collaborative learning
- social networks
- learning environment
- online communities
- business models
- knowledge sharing
- information sharing
- online social
- website
- social web
- job satisfaction
- electronic commerce
- online learning