A Knowledge-Based Consultant for Financial Marketing.
John K. KastnerChidanand AptéJames H. GriesmerSe June HongMaurice KarnaughEric MaysYoshio TozawaPublished in: AI Mag. (1986)
Keyphrases
- financial services
- decision making
- decision support system
- commercial banks
- website
- risk management
- social media
- data mining
- banking industry
- long term
- financial data
- expert systems
- stock market
- marketing strategies
- real time
- customer relationship management
- credit risk
- knowledge base
- portfolio optimization
- artificial intelligence
- consumer behavior
- database marketing
- potential customers
- short and long term