Targeting Online Customers. A comparative analysis of artificial neural networks and logistic regression.
Mohammad B. NaseriGreg ElliottPublished in: J. Decis. Syst. (2010)
Keyphrases
- logistic regression
- artificial neural networks
- decision trees
- logistic regression models
- credit scoring
- naive bayes
- breast cancer
- predictive power
- random forests
- neural network
- support vector
- loss function
- linear support vector machines
- chi square
- fold cross validation
- odds ratio
- neural network model
- linear svm
- data sets
- logistic model
- chi square test
- machine learning
- generalized linear models