Antecedents of Behavioral Intention of Virtual Community Participation: An Empirical Study.
Honglei LiVincent S. LaiPublished in: AMCIS (2008)
Keyphrases
- virtual communities
- online communities
- technology acceptance
- behavioral intention
- social influence
- perceived usefulness
- social networks
- information sharing
- virtual world
- information systems
- social media
- mobile services
- social networking
- empirically tested
- factors influencing
- attitudes toward
- independent variables
- online game
- developing countries
- service quality
- technology adoption
- content analysis