Investigation of the Correlation Between Trust and Reputation in B2C e-Commerce Using Alexa Ranking.
Issa NajafiMohsen KamyarAli KamyarMahmoudreza TahmassebpourPublished in: IEEE Access (2017)
Keyphrases
- trust evaluation
- trust model
- reputation models
- trust management
- trust and reputation models
- reputation systems
- trust relationships
- reputation management
- ranking algorithm
- reputation mechanisms
- strongly correlated
- usage control
- management system
- ranking functions
- reputation information
- web search
- electronic marketplaces
- high correlation
- link analysis
- technology adoption
- digital forensics
- malicious nodes
- rank aggregation
- electronic commerce