Forecasting Click-Through Rates Based on Sponsored Search Advertiser Bids and Intermediate Variable Regression.
Ilya GluhovskyPublished in: ACM Trans. Internet Techn. (2010)
Keyphrases
- sponsored search
- sponsored search auctions
- support vector regression
- search engine
- budget constraints
- click prediction
- online advertising
- click through rate
- click models
- user experience
- contextual advertising
- sponsored search advertising
- user behavior
- search behavior
- web search
- commercial search engines
- display advertising
- user clicks
- auction mechanisms