Regulating Deceptive Advertising: False Claims and Skeptical Consumers.

Yue Wu Tansev Geylani

Published in: Mark. Sci. (2020)

Keyphrases

consumer behavior
search advertising
shopping behavior
marketing campaigns
deception detection
online shopping
default reasoning
default logic
marketing strategies
online advertising
targeted advertising
nonmonotonic inference
mobile advertising
display advertising
internet usage
mental states
decision making