Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising.
Mihajlo GrbovicNemanja DjuricVladan RadosavljevicFabrizio SilvestriRicardo Baeza-YatesAndrew FengErik OrdentlichLee YangGavin OwensPublished in: CoRR (2016)
Keyphrases
- semantic matching
- sponsored search advertising
- search advertising
- ontology alignment
- query processing
- sponsored search
- query language
- web service composition
- web search engines
- database
- service composition
- purchase behavior
- search engine
- display advertising
- business process management
- web services
- virtual organization
- search queries
- keywords
- co occurrence
- data sources
- multi agent
- database systems
- metadata