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Functional Integration and Systems Implementation of Customer Relationship Management in Hotel Industry: a Multilevel Analysis.

Edward C. S. Ku
Published in: Int. J. Inf. Technol. Decis. Mak. (2014)
Keyphrases
  • customer relationship management
  • enterprise resource planning
  • databases
  • case study
  • distributed systems
  • decision making
  • data analysis
  • query processing
  • response time
  • data mining systems
  • critical success factors