Sharing co-creation experiences contributes to consumer satisfaction.

Rocío Alarcón López Salvador Ruiz de Maya Inés López-López

Published in: Online Inf. Rev. (2017)

Keyphrases

customer satisfaction
information sharing
real time
case study
online consumer
purchase behavior
electronic commerce
knowledge sharing
online shopping
creation process
user satisfaction
data sharing
collaborative learning
decision making
consumer behavior
personal experience
neural network
consumer trust
database