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Factorization machines with follow-the-regularized-leader for CTR prediction in display advertising.
Anh-Phuong Ta
Published in:
IEEE BigData (2015)
Keyphrases
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online advertising
display advertising
prediction accuracy
advertising campaigns
user behavior
sponsored search
search advertising
least squares
singular value decomposition
prediction model
user experience
click prediction
behavioral targeting
pairwise
evolutionary algorithm
click through rate