Platform-swinging in a poly-social-media context: How and why users navigate multiple social media platforms.
Edson C. Tandoc Jr.Chen LouVelyn Lee Hui MinPublished in: J. Comput. Mediat. Commun. (2019)
Keyphrases
- social media platforms
- social media
- business organizations
- content creation
- user generated content
- social networking
- social networks
- social media data
- social media content
- big data
- social context
- user generated
- user activity
- context aware
- social networking sites
- online social networks
- social media sites
- social activities
- user interface
- social web
- contextual information
- online social media
- online communities
- collaborative filtering