Machine Learning Applications in Social Media Marketing: Innovating Customer Engagement and Brand Building.
Barween Al KurdiMuhammad Turki AlshuridehSamer HamadnehDeepak KalraSunita MarwahaHaitham M. AlzoubiPublished in: ICCR (2024)
Keyphrases
- social media
- machine learning
- customer relationship management
- social media streams
- customer service
- customer behavior
- social networks
- direct marketing
- marketing strategies
- data mining
- brand image
- machine learning methods
- database marketing
- potential customers
- electronic commerce
- social networking
- online marketing
- pattern recognition
- user engagement
- consumer behavior
- computer science
- customer satisfaction
- big data
- knowledge acquisition
- text classification
- decision trees
- natural language processing
- text mining
- machine learning algorithms
- predictive modeling
- learning algorithm
- social media data
- customer support
- customer data
- social media platforms
- support vector machine
- data analysis
- call center