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CausalMMM: Learning Causal Structure for Marketing Mix Modeling.

Chang GongDi YaoLei ZhangSheng ChenWenbin LiYueyang SuJingping Bi
Published in: CoRR (2024)
Keyphrases
  • causal structure
  • learning algorithm
  • data mining
  • decision making
  • reinforcement learning
  • learning process
  • prior knowledge
  • supervised learning
  • causal ordering