The Effects of Operational and Cognitive Compatibilities on the Big Data Analytics Usage: Firm Distinctive Value Creation.

Maryam Ghasemaghaei

Published in: AMCIS (2017)

Keyphrases

big data analytics
individual level
big data
decision making
social media
information processing
mechanisms underlying
individual differences
information retrieval
information technology
cognitive science
cognitive architecture
working memory
cognitive style
working memory capacity
cognitive processes