Leveraging Social Media for the Fishing Industry: An Exploratory Study.
Azrin Shah IsmailHaliyana KhalidPublished in: HCI (23) (2015)
Keyphrases
- social media
- fastest growing
- online marketing
- social media platforms
- social media data
- big data
- target audience
- consumer products
- case study
- social interaction
- world wide
- social networking
- user generated content
- data sets
- social context
- literature review
- genetic algorithm
- real world
- online social networks
- software development
- computer science
- high tech
- website
- competitive market
- decision making
- data mining
- real time