The importance of trust in electronic commerce.
Pauline RatnasinghamPublished in: Internet Res. (1998)
Keyphrases
- electronic commerce
- electronic transactions
- online banking
- brokerage services
- electronic marketplaces
- trust model
- agent mediated
- business models
- small and medium sized enterprises
- service quality
- mobile commerce
- agent technology
- tourism industry
- automated negotiation
- online auctions
- key factors
- transaction cost economics