Bringing Dead Brands Back From the Grave: The Power of Social Media.

Fadi Almazyad Eleanor T. Loiacono Purvi Shah

Published in: AMCIS (2018)

Keyphrases

image processing
social media
power consumption
brand image
social media platforms
social networks
social networking
neural network
social media data
search engine
database
social interaction
wireless sensor networks
long term
user generated content
artificial neural networks
power distribution
social media content