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Characterizing fraud and its ramifications in affiliate marketing networks.
Peter Snyder
Chris Kanich
Published in:
J. Cybersecur. (2016)
Keyphrases
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potential customers
website
online marketing
network structure
social networks
data mining
network model
fraud detection
network design
decision making
neural network
anomaly detection
email
small world
network size
internet marketing
viral marketing
criminal activities