Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance.
Ming-Hui HuangEric T. G. WangPublished in: Decis. Sci. (2013)
Keyphrases
- multivariate adaptive regression splines
- image registration
- social media
- consumer behavior
- website
- process oriented
- customer relationship management
- data mining technology
- database marketing
- customer behavior
- decision making
- data mining
- marketing strategies
- long term
- empirical analysis
- machine learning
- short and long term
- mission planning
- data sets
- expert systems
- similarity measure
- image processing
- rule language
- mars rover