When Reputation Engenders Trust: An Empirical Investigation in Business-to-Consumer Electronic Commerce.
Sabine A. EinwillerPublished in: Electron. Mark. (2003)
Keyphrases
- electronic commerce
- reputation mechanisms
- electronic marketplaces
- trust evaluation
- trust model
- reputation systems
- trust and reputation models
- reputation models
- electronic transactions
- trust management
- trust relationships
- online banking
- online auctions
- reputation information
- internet auctions
- electronic markets
- auction sites
- mobile commerce
- multi agent systems
- business models
- brokerage services
- multiagent systems
- intelligent agents
- small and medium sized enterprises
- agent technology
- service quality