On a cooperative advertising model for a supply chain with one manufacturer and one retailer.
Amir Ahmadi-JavidPooya HoseinpourPublished in: Eur. J. Oper. Res. (2012)
Keyphrases
- supply chain
- economic order quantity
- cooperative
- stackelberg game
- market demand
- supply chain management
- inventory policy
- quantity discount
- inventory management
- customer demand
- lead time
- revenue sharing
- operating costs
- distribution centers
- product life cycle
- profit sharing
- service level
- pricing model
- supplier selection
- inventory control
- bullwhip effect
- replenishment policy