Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode.
Deqing MaJin-Song HuWei-Hao WangPublished in: Ann. Oper. Res. (2021)
Keyphrases
- supply chain
- pricing strategies
- supply chain management
- stackelberg game
- product life cycle
- reverse logistics
- bullwhip effect
- product information
- inventory control
- decision making
- market demand
- inventory management
- online stores
- lead time
- operating costs
- manufacturing companies
- supplier selection
- customer demand
- shopping behavior
- marketing campaigns
- nash equilibrium
- service level
- quantity discount
- purchase decision
- revenue sharing
- planning horizon
- optimal strategy
- trading agent competition