A fuzzy scenario-based approach to analyzing neuromarketing technology evaluation factors.
Nazli GökerMehtap DursunPublished in: Soft Comput. (2019)
Keyphrases
- fuzzy sets
- cost effective
- ahp method
- fuzzy logic
- data sets
- case study
- data processing
- fuzzy systems
- factors affecting
- evaluation model
- key technologies
- membership functions
- soft computing
- evaluation criteria
- neural network
- clustering algorithm
- technology adoption
- fuzzy numbers
- fuzzy rules
- computer systems
- e learning
- computational intelligence
- evolutionary algorithm
- learning environment