MABS: Spreadsheet-based decision support for precision marketing.
Bert De ReyckZeger DegraevePublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- decision support
- multi agent based simulation
- social simulation
- decision making
- decision support system
- data mining
- decision makers
- long term
- data warehousing
- microsoft excel
- data warehouse
- social media
- multi agent
- customer relationship management
- product configuration
- knowledge discovery
- data management
- business intelligence
- cancer treatment
- artificial intelligence
- databases