Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust.
Muhammad Khalid IqbalAli RazaFawad AhmedNaveed Ahmad FarazUmair Saeed BhuttaPublished in: Int. J. Electron. Bus. (2021)
Keyphrases
- purchase intention
- online stores
- online shopping
- online retailers
- customer satisfaction
- product quality
- virtual communities
- website
- survey data
- recommendation systems
- structural equation modeling
- service quality
- internet shopping
- big five personality
- service providers
- real time
- content analysis
- knowledge sharing
- software engineering
- reputation mechanisms
- recommender systems
- electronic word of mouth