Social Media Presence & Usage in Indian Business Sector.
Anushruti VagraniJenny JohnP. Vigneswara IlavarasanArpan Kumar KarPublished in: TDIT (2019)
Keyphrases
- social media
- big data
- crisis management
- information systems
- social networking
- real world
- online marketing
- business processes
- business models
- decision making
- business intelligence
- business process
- social networks
- user generated content
- process oriented
- data mining
- software industry
- electronic commerce
- business applications
- usage patterns
- higher education
- website
- mission critical
- data sets