Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior.
Torben HansenJan Møller JensenHans Stubbe SolgaardPublished in: Int. J. Inf. Manag. (2004)
Keyphrases
- technology acceptance model
- theory of planned behavior
- empirically tested
- theoretical framework
- perceived usefulness
- theory of reasoned action
- attitudes toward
- online shopping
- perceived risk
- structural equation modeling
- behavioral intention
- privacy concerns
- user acceptance
- university students
- factors that affect
- online learning
- factors affecting
- content analysis