An Agent-Based Modeling Approach for Understanding Drivers of Consumer Decisions on Foreign versus Domestic Products: Case Study of a Local Refrigerator Market.
Nasser DanayeRamez KianNazan ColmekciogluPublished in: Int. J. Inf. Technol. Decis. Mak. (2023)
Keyphrases
- competitive market
- case study
- strategic decisions
- decision making
- managerial insights
- business process
- market share
- computational modeling
- product design
- pricing strategies
- decision makers
- consumer behavior
- united states
- customer preferences
- product information
- development process
- software agents
- competitive environment
- information goods