Application of Data Mining for Enterprise Digital Marketing Strategy Making.
Kuo-Qin YanShu-Ching WangShun-Sheng WangYi-Ping LinPublished in: CMC (2011)
Keyphrases
- application of data mining
- marketing strategies
- web usage mining
- direct marketing
- web mining
- data mining
- competitive advantage
- customer relationship management
- website
- business applications
- strategic and tactical
- information systems
- customer satisfaction
- relational databases
- social network analysis
- knowledge management
- expert systems
- machine learning