Consumer behavior in online game communities: A motivational factor perspective.
Chin-Lung HsuHsi-Peng LuPublished in: Comput. Hum. Behav. (2007)
Keyphrases
- online game
- consumer behavior
- virtual communities
- online communities
- online shopping
- online gaming
- educational games
- marketing strategies
- computer games
- social networks
- purchasing behavior
- game based learning
- learning experience
- learning outcomes
- online consumer
- content analysis
- perceived usefulness
- multimedia
- e learning
- information systems