A Literature Review of Data Mining Techniques for Enhancing Digital Customer Engagement.
Mona MosaNedaa AgamiGhada ElkhayatMohamed KholiefPublished in: Int. J. Enterp. Inf. Syst. (2020)
Keyphrases
- literature review
- data mining techniques
- case study
- historical data
- data mining
- current issues
- information systems development
- fuzzy theory
- knowledge discovery
- data mining systems
- association rule mining
- data mining applications
- association rules
- customer service
- public libraries
- data mining methods
- design science
- customer relationship management
- learning environment
- fraud detection
- electronic commerce
- intrusion detection
- data sets
- higher education institutions