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Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation.

Jian-Jun WangLing-Yu WangMeng-Meng Wang
Published in: Electron. Commer. Res. Appl. (2018)
Keyphrases
  • social ties
  • social interaction
  • social networks
  • human mobility
  • online social networks
  • link prediction
  • social relationships
  • feature selection
  • gene expression
  • marketing strategies
  • online learning communities